Neutralizes brassy yellow tones to help maintain cooler, brighter blonde hair in as little as one wash
Deposits crushed violet pigments to counteract brassiness and enhance a more balanced, even tone
Designed for bleached, highlighted, and platinum blonde hair to refresh color between salon visits
Gently cleanses while helping maintain brightness and shine without drying hair
Best used with Violet Crush Purple Conditioner for a complete toning routine
John Frieda Violet Crush Purple Shampoo helps neutralize brassy yellow tones while gently cleansing to maintain cooler, brighter blonde hair. The formula works in as little as one wash to refresh color and leave hair looking more balanced and vibrant. Infused with crushed violet pigments, this toning shampoo helps counteract brassiness in bleached, highlighted, and platinum blonde hair. With continued use, hair appears brighter, cooler, and more even in tone. Apply to wet hair, lather evenly, and rinse thoroughly. Use regularly or as needed to maintain your desired tone.
