COOL PLUM MAUVE TINT — Finally, a plum MADE for cool undertones. Shade 07 Plum Jam delivers a sheer-to-buildable cool-toned plum mauve like ripe berry juice on your lips. Unlike clear lip oils, this tinted formula is designed to brighten cool skin tones. Perfect for the "90s grunge revival" and "dark romance" trends—effortlessly elegant, mysteriously feminine.
VOLUFILINE GENTLE PLUMPING — French science for everyday plum lovers. Features Volufiline by Sederma (France) for a visibly fuller-looking pout with a subtle warming tingle—not stinging, not painful. Shade 07 has our mild formula (Level 1 intensity)—all the volume, none of the burn. If you're sensitive, start with a small amount first.
GLASSY SAPPHIRE SHINE — Icy plum glow with precious sparkle. Infused with Sapphire Extract for a luminous, cool-toned shimmer that catches light like liquid glass. Delivers that viral "tanghulu" and "glass lips" finish—your plum looks wet, glossy, and irresistibly lush without any sticky residue.
EASY-CARE SILICONE TIP — Effortless application for your everyday nude. Unlike bristle brushes with porous fibers that absorb and hold onto product buildup, our flexible non-porous silicone applicator glides on evenly and wastes zero product. Perfect for office-to-dinner wear—simply wipe after each use for an always-fresh, always-polished finish.
5-OIL VEGAN NUTRIENT BLEND — Dark beauty, serious nourishment. Enriched with Wild Cherry & Blueberry Extracts plus Olive, Apricot, Camellia, Evening Primrose, and Argan Oils. 100% vegan-certified, EWG green grade. Ready for your 90s plum moment? Shade 07 Plum Jam is the cool-tone statement lip you've been searching for.
