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So Silver Purple Shampoo - Neutralizes Yellow Tones, Brightens & Tones | For Blonde, Grey & Platinum Hair

So Silver Purple Shampoo - Neutralizes Yellow Tones, Brightens & Tones | For Blonde, Grey & Platinum Hair

$42.95 USD
$62.99 USD $42.95 USD
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  • Toning Purple Shampoo: Neutralizes unwanted brassy, yellow tones in all blonde and grey hair
  • Multi-Tasking Properties: Professional toning shampoo desposits purple pigments to neutralize and reduce yellow tones in just one wash
  • Key Benefits: Nourishing shampoo suitable for both color treated and natural hair to enhance and restore cool tones
  • Suggested Use: Wearing suitable gloves, apply to wet hair, lather, rinse. Repeat if necessary. For maxium benefits, leave on for five minutes to tone and cleanse
  • So Silver Collection: Includes the So Silver Shampoo (moderate toning), Pigmented Conditioner (light toning), Neutralization Mask (maximum toning) and Leave-In Spray (buildable toning)

So SIlver

So Silver Purple Toning System for Neutralizing Yellow Tones

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Purple Shampoo

Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

so silver

Toning Conditioner

Hydrates dry and porous hair, leaving it shiny and healthy.

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Triple Power Toning Hair Mask

Brighten and banish unwanted yellow tones in blondes, add beautiful silver tones to platinum hair, or turn your gray into a stunning silver.

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Toning Spray

Toning leave-in spray is a buildable toning formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Find Your Matrix Match!

So Silver
Brass Off
Food For Soft
Mega Sleek
High Amplify
A Curl Can Dream
Customer Reviews
4.5 out of 5 stars 47,148
4.4 out of 5 stars 33,737
4.7 out of 5 stars 3,422
4.6 out of 5 stars 10,801
4.5 out of 5 stars 5,859
4.6 out of 5 stars 2,486
Price
$22.00 $22.00 $22.00 $22.00 $22.00 $22.00
Hair Type
Blonde, Silver, Grey Hair Lightened Brunette Hair Dry, brittle hair Frizzy, Unruly Hair Limp, Fine Hair Curly & Coily Hair
Benefit
Neutralize Yellow Tones Neutralize Orange Tones Hydrate and Moisturize Hair Add Volume Add Volume Preserve Curl Pattern
Key Ingredient
Purple Pigments Blue-Violet pigments Avocado & Hyaluronic Acid Protein Protein Manuka Honey
Formula
Color Depositing Color Depositing Vegan Silicone Free Silicone Free Silicone Free, Paraben Free
Usage
Leave In, Wash, Tone Leave In, Wash, Tone Wash, Prep, Style Wash, Prep, Style Wash, Prep, Style Wash, Prep, Style

  • It is ideal for color-treated, blonde, grey, white, and platinum hair that needs toning.

  • It deposits purple pigments to neutralize unwanted brassy and yellow tones, leaving hair brighter and cooler.

  • Yes, the So Silver Purple Shampoo features a 100% vegan formula.

  • Use it 1 to 2 times a week, or whenever you notice brassy or yellow tones returning to your hair.

  • Absolutely. It is specifically designed to safely tone and brighten color-treated blonde and silver hair.

Food For Soft
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