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Madison Reed ColorWonder Demi-Permanent Hair Color Kit - 2B Blue Black | Vivid Blue Undertone, Ammonia-Free, No Bleach Needed

Madison Reed ColorWonder Demi-Permanent Hair Color Kit - 2B Blue Black | Vivid Blue Undertone, Ammonia-Free, No Bleach Needed

$18.95 USD
$27.99 USD $18.95 USD
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  • Ink-black with a cool, electric-blue dimension — Midnight Blues deposits a deep blue-black tone on dark brunette or black hair without lifting or bleaching, lasts up to 25 washes, and fades gradually for a soft, natural-looking transition.
  • Salon-quality demi-permanent color at home — the same formula used by licensed colorists in 90+ Madison Reed Hair Color Bars nationwide, made in Italy to strict EU safety standards and Leaping Bunny certified cruelty-free.
  • Ready in 20 minutes with no drip, no smell, no mess — section dry hair, shake the color with activator for 45–60 seconds, apply root-to-end, and rinse. Kit includes color, activator, protective cap, cleansing wipe, and Color Solve shampoo and conditioner.
  • Made with keratin, argan oil, and ginseng root for shine and condition — free from ammonia, PPD, resorcinol, parabens, phthalates, gluten, SLS, and titanium dioxide. Works on previously colored, chemically treated, and natural hair.
  • Works on all hair textures — straight, wavy, curly, and coily. Does not lighten hair or provide gray coverage. Color results vary by base: lighter hair shows more vibrancy, darker hair delivers a deeper, more subtle shift.

colorwonder by Madison Reed
how to colorwonder
before and after

  • Unlike permanent color, demi-permanent hair color doesn't permanently alter or lighten hair, and washes out gradually. It uses a low-volume developer to penetrate the cuticle layer and doesn't reach deep into the hair's cortex like permanent color.

  • Anyone looking to boost, refresh, or darken their current color, blend grays (N shades only), or experiment with something new without the long-term commitment. Note: ColorWonder cannot lighten hair or provide 100% full gray coverage.

  • Yes. ColorWonder works beautifully on previously colored or chemically treated hair. As with all hair color, it's important to keep in mind the existing health of the hair and what color or chemical processing has been done to the hair already.

  • Unlike permanent color, ColorWonder fades over time and doesn’t cause harsh root lines. It's ideal for blending grays (N shades only), refreshing tone, or adding a pop of color – without permanently altering the hair or lifting the natural pigment.

  • ColorWonder is one step up from semi-permanent with a bit more staying power and color change. Semi-permanent washes out within 6-8 washes, demi-permanent can last up to 25 washes depending on the condition of your hair and the specific shade used

  • ColorWonder's "N" shades can blend and soften the appearance of grays for a more natural look. It will tint and camouflage the grays but will not provide full gray coverage.

  • On lighter hair, shades appear more vivid, while on darker hair, results are more subtle and enhancing. Color won’t lighten dark regrowth, so for brighter, more vibrant results like those shown in before & afters, pre-lightening may be needed.

  • No, ColorWonder cannot lighten hair. It is designed to enhance or darken your existing hair color but cannot lighten it. The result is dependent on the starting point.

  • If the color is darker than desired, you can speed up the fading process by using Prime For Perfection, formulated to help fade and lighten color without using bleach or color removers. You can also use an over-the-counter clarifying shampoo.

  • Yes! ColorWonder is formulated to fade gradually and evenly with no harsh grow-out lines. It may fade faster on porous or dry hair, so it is best to use color-protecting and hydrating hair care products to keep your color lasting as long as possible.

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