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K18 TripleBright Purple Shampoo - Oxidation Defense for Brighter Blonde | Non-Staining, 4.2 Fl Oz

K18 TripleBright Purple Shampoo - Oxidation Defense for Brighter Blonde | Non-Staining, 4.2 Fl Oz

$74.95 USD
$108.99 USD $74.95 USD
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  • K18 Triple-Action Technology: The first triple-action purple shampoo for blonde hair with a breakthrough oxidation defense system designed to remove metals + minerals, neutralize existing brassiness, and defend against future brassiness for all highlighted + lifted tones.
  • Remove Brass: Unlike traditional blonde toners or shampoos, TripleBright uses ionic detox to target the cause of brass: oxidation from metals + minerals. 1 wash removes up to 3 months of brass from hard water*.
  • Neutralize Tone: TripleBright won't stain or overtone like a color depositing shampoo. Precision violet technology expertly neutralizes yellow and orange tones, so ideal hair tone is restored and evened* for all highlighted and lifted tones.
  • Brighter, Longer-Lasting Blonde: TripleBright goes beyond a toning shampoo to defend against future brass. A biopolymer helps prevent the reattachment of metals + minerals during washing for lasting brightness.
  • Easy-To-Apply Foam Formula: Apply foam shampoo to wet hair, distributing evenly, lathering from roots to ends. Let sit for 1-3 minutes then rinse.

triple bright oxidation defense purple shampoo
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triple bright oxidation defense purple shampoo

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triple bright oxidation defense purple shampoo
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Shop the K18 Collection

Molecular Repair Mask
Molecular Repair Oil
Damage Shield Shampoo
Detox Shampoo
Damage Shield Conditioner
AirWash Dry Shampoo
AstroLift Volume Spray
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Molecular Repair
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Used By Professionals
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  • Most traditional purple shampoos temporarily tone hair, ignoring a key cause of brassiness: oxidation and metal + mineral buildup from hard water. TripleBright removes, neutralizes + helps prevent future brassiness—without staining or overtoning.

  • Yes. TripleBright is designed for all hair types and textures. It defends against oxidative stress and delivers brighter, longer‑lasting blonde for all highlighted, blonde, gray, and lifted tones.

  • No. Our precision violet technology neutralizes brassiness without leaving purple stains or overtoning, when used as directed.

  • No. The non-staining foam format rinses with water for a mess-free application, when used as directed.

  • Apply 2–3 pumps of the foam shampoo to wet hair, distributing evenly. Lather from roots to ends. Let sit for 1–3 minutes, then rinse.

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