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Joico Defy Damage Shampoo - Protect Color-Treated Hair | Strengthen Bonds with Moringa Oil & Arginine

Joico Defy Damage Shampoo - Protect Color-Treated Hair | Strengthen Bonds with Moringa Oil & Arginine

$50.95 USD
$73.99 USD $50.95 USD
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  • Decadently rich lather for a luxurious cleansing experience
  • Gently sloughs away dirt and debris without roughing up the hair cuticle or stripping vibrant color
  • Leaves hair soft, shiny, resilient, and healthy-looking

joico, defy damage, haircare, healthy hair

The Next Generation of Bond Building

Defy Damage - June 2025
joico, defy damage, haircare, healthy hair
FOR BOND STRENGTHENING & COLOR LONGEVITY

DEFY DAMAGE PROTECTIVE SHAMPOO

Immerse hair in a thorough, luxurious lather with this gentle, sulfate-free shampoo that protects hair from damage on a daily basis. The bond-building formula swiftly sloughs away dirt, impurities, and buildup without roughing up the hair cuticle, or stripping your investment color. The decadent result? Hair becomes beautifully resilient, clean, healthy-looking, shiny, and smooth.

Directions: Apply to wet hair. Lather, then rinse thoroughly

See it. Feel it. Believe it.

HERE'S WHAT YOU WILL LOVE

- Strengthens & Rebuilds Bonds

- 80% Less Breakage*

- 5X Stronger Hair*

*Against combing breakage on damaged hair during heat styling using Defy Damage Protective Shampoo & Masque vs. non-conditioning shampoo

Joico's Defy Damage Shampoo
Defy Damage Ingredient

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

DEFY DAMAGE
YOUTHLOCK
K-PAK COLOR THERAPY
COLOR BALANCE PURPLE
MOISTURE RECOVERY
HYDRASPLASH
BLONDE LIFE
Customer Reviews
4.7 out of 5 stars 6,077
4.6 out of 5 stars 830
4.7 out of 5 stars 6,527
4.5 out of 5 stars 14,674
4.7 out of 5 stars 4,984
4.7 out of 5 stars 2,179
4.7 out of 5 stars 2,345
Price
$26.00 $26.00 $24.50 $24.50 $24.50 $24.50 $26.00
HAIR TYPE
Processed, Color-Treated Mature, Dry Color-Treated Blonde, Highlighted Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted
HAIR CONCERN
Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Fading, Brassy, Dullness Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness
BENEFITS
Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Neutralize Yellow & Warm Tones Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen
KEY INGREDIENTS
Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Green Tea Extract, Arginine Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine
FRAGRANCE
Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Citrus, Orange Flower, Musk Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla

  • Yes! We are free of SLS/SLES sulfates.

  • Bond protection begins immediately, and you’ll notice strikingly softer feel and increased shine with the very first use.

  • Yes! Joico's Defy Damage Home Care System is great for all hair types, from straight to curly, fine to thick.

  • Yes! Defy Damage Home Care System maintains over 90% of your color vibrancy up to 10 shampoos.

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