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Joico Color Balance Purple Shampoo - Eliminate Brassy Tones & Boost Shine | For Cool Blonde & Gray Hair | UV Protection with Rosehip Oil & Green Tea Extract

Joico Color Balance Purple Shampoo - Eliminate Brassy Tones & Boost Shine | For Cool Blonde & Gray Hair | UV Protection with Rosehip Oil & Green Tea Extract

$18.95 USD
$27.99 USD $18.95 USD
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  • Joico Color Balance Purple Shampoo gently cleanses hair, neutralizes unwanted yellow and warm tones, and boosts shine and controls static.
  • VIOLET PIGMENTS directly attach to the hair and instantly neutralize unwanted yellow tones.
  • GREEN TEA EXTRACT AND UV ABSORBERS help fight fading and tonal change to keep color looking great.
  • SMART RELEASE TECHNOLOGY, our one-of-a-kind liposome delivery system, packs a punch – continuously releasing Rosehip Oil, Arginine, and Keratin to help repair, strengthen, and protect hair from the damaging effects of daily styling.
  • KERATIN, a protective protein found naturally in hair, actively seeks out damage and helps repairs hair by replacing lost proteins. The result? Stronger, healthy-looking locks.

Joico Color Balance Purple

Keep Your Blonde Hair Cool

Color Balance Purple Before After
Color Balance Purple Ingredients
FOR BLONDE & SILVER HAIR

COLOR BALANCE PURPLE SHAMPOO

When blonde hair loses its cool, reach for this instant, corrective shampoo for color-treated hair that ditches unwanted yellow tones. The unique formula -- designed to preserve highlighted, icy blondes, silvery grays, ombré, and balayage looks, while safeguarding the vibrancy of color-treated hair – banishes brassy warmth, shields hair from the elements, and boosts shine and strength.

Directions: Apply to wet hair. Lather. Leave in 1 – 3 minutes; rinse. Use 2 – 3 times a week.

Color Balance Purple
Color Balance Purple Shampoo
Neutralizes yellow & warm tones...

HERE'S WHY YOU'LL LOVE IT

- Long-lasting results through 12 washes

- Boosts shine and smoothness

- Over 2X stronger hair*

- Paraben-free

*Against combing breakage on damaged hair vs. a non-conditioning shampoo; when using Color Balance Purple Shampoo and Conditioner together

SEE THE DIFFERENCE. CHOOSE THE BEST JOICO COLLECTION FOR ALL YOUR HAIR CONCERNS.

COLOR BALANCE PURPLE
Buying Options
DEFY DAMAGE
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YOUTHLOCK
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K-PAK COLOR THERAPY
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MOISTURE RECOVERY
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HYDRASPLASH
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BLONDE LIFE
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Customer Reviews
4.5 out of 5 stars 14,656
4.7 out of 5 stars 6,069
4.6 out of 5 stars 829
4.7 out of 5 stars 6,514
4.7 out of 5 stars 4,977
4.7 out of 5 stars 2,172
4.7 out of 5 stars 2,335
HAIR TYPE
Color-Treated Processed, Color-Treated Mature, Dry Color-Treated Thick, Course, Curly Thin, Fine, Wavy Blonde, Highlighted
HAIR CONCERN
Fading, Damage, Breakage Damage, Split Ends, Breakage Dryness, Dullness, Brittle Fading, Damage, Breakage Dry, Frizzy, Breakage Dry, Dull, Lifeless Damage, Brassy, Dullness
BENEFITS
Repair and Protect Color Strength and Protection Bounce, Shine, Manageability Repair and Protect Color Moisturize, Soften, Shine Hydration, Shine, Lightweight Brighten, Nourish, Strengthen
KEY INGREDIENTS
Keratin, African Manketti Oil Moringa Seed Oil, Arginine Collagen, Buriti Fruit Oil Keratin, African Manketti Oil Sea Kelp, Jojoba Oil Sea Kelp, Coconut Water Monoi & Tamanu Oil, Arginine
FRAGRANCE
Pear, Apple, Cedarwood, Amber Apple, Tuberose, Sandalwood Cucumber, Gardenia, Warm Musk Pear, Apple, Cedarwood, Amber Orange, Hyacinth, Vanilla Lemon, Green Apple, Coconut Nectarine, Jasmine, Vanilla

  • Results last for up to 12 washes.

  • Color Balance Shampoos and Conditioners are deliciously fragrant -- stocked with citrus, fruity, green, aldehyde top notes; floral, jasmine, orange flower, and rose middle notes; and spicy, woody, musk dry notes.

  • Not to worry! Green tea extract helps fight tonal change, so it neutralizes brassy, yellow tones for balanced results.

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