EXTRA WHITENING POWER FOR A BRIGHTER-LOOKING SMILE: Designed to help brighten teeth naturally with white charcoal while still functioning as an everyday toothpaste that fits morning and nighttime brushing.
FLUORIDE FREE FORMULA WITH ORGANIC COCONUT OIL + XYLITOL: Combines key oral care ingredients that support healthy gums, good bacteria, and a fresh clean-mouth feel in one whitening-focused toothpaste.
WHITE CHARCOAL FROM ORGANIC COCONUTS: Delivers charcoal whitening appeal in a formula positioned as cleaner and less messy than regular black charcoal, which can be a big plus for shoppers who want charcoal benefits without the usual drawbacks.
FRESHENS BREATH AND SUPPORTS ORAL HEALTH: Goes beyond whitening by also promoting fresh breath, natural plaque-fighting appeal, and daily support for healthy teeth and gums.
GENTLE OPTION FOR SENSITIVE TEETH: A strong fit for shoppers who want added whitening power in a toothpaste that is still easy to use every day and does not feel overly harsh.
