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Aveda Purple Toning Shampoo - Botanical Repair for Blonde & Grey Hair | Reduces Brassy Tones | 6.7 fl oz

Aveda Purple Toning Shampoo - Botanical Repair for Blonde & Grey Hair | Reduces Brassy Tones | 6.7 fl oz

$31.95 USD
$46.99 USD $31.95 USD
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  • Purple Shampoo for Blonde, Silver, and Grey Hair: Aveda Botanical Repair Purple Toning Shampoo instantly brightens hair and progressively tones each time you wash. Neutralizes unwanted yellow and brassy tones by 5X in one use**.
  • Strengthens and Repairs: Strengthens fragile hair from the inside out and helps repair damage.
  • Naturally Derived Ingredients: Plant-derived bond-building in a 96% naturally derived formula*.
  • How to Use: Massage into wet hair. Leave on for 1-3 minutes. Rinse thoroughly. Toning results can vary. Use on each wash day until your desired color is achieved. Then, use weekly or as needed.
  • Aveda is 100% Vegan, a Certified B Corp, and Leaping Bunny Approved. *Per ISO 16128 standard, form plants, non-petroleum minerals, and/or water.

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Purple Toning Shampoo

Merchant Video
Botanical Repair Flash Treatment

Build your bond-building routine

Purple Shampoo
Buying Options
Conditioner
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Masque: Light
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Flash Treatment
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Leave-In Treatment
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Styling Crème
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Overnight Serum
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Customer Reviews
4.5 out of 5 stars 201
4.4 out of 5 stars 1,336
4.5 out of 5 stars 575
4.2 out of 5 stars 68
4.6 out of 5 stars 1,884
4.5 out of 5 stars 427
4.3 out of 5 stars 460
STEP IN THE ROUTINE
1-Shampoo 2- Conditioner 3-Treatment 4- Treatment 5-Treatment 6-Styling 7-Treatment
HAIR TEXTURE
Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C Straight to Coily, 1A-4C
HAIR THICKNESS
Fine, Medium, Thick Fine, Medium, Thick Fine, Medium Fine, Medium, Thick Fine, Medium Fine, Medium, Thick Fine, Medium, Thick
BENEFIT
Builds bonds Builds bonds Builds bonds Builds bonds Builds bonds Builds bonds Builds bonds
SECONDARY BENEFIT
Reduces brassy tones Instantly detangles Intensely strengthens Shinier hair Repairs damaged hair Smooths frizz, repairs Strengthens hair overnight
WHEN & HOW TO USE
Apply to wet hair Apply to wet hair Apply to wet hair Use after conditioning Apply through damp hair Apply to damp hair Apply to damp hair
VEGAN & CRUELTY FREE
✔ ✔ ✔ ✔ ✔ ✘ ✘

  • This purple shampoo is ideal for all hair types and textures but especially those looking to neutralize brassiness.

  • Yes, this purple shampoo has been formulated for usage on blonde, naturally grey and silver hair.

  • This purple shampoo can be used every day; we recommend that you use it only until the desired toning result is achieved and then rotate it with other Aveda Hair Care shampoos as needed.

  • Yes, this purple shampoo has a signature fresh, light floral, herbal Pure-Fume aroma featuring certified organic ylang ylang, rose and marjoram.

  • Because this product is highly pigmented, you may notice a temporary purple hue on hands or skin. Remove with soap and water. Rinse hands promptly. White or light towels may absorb some color; use a darker towel. Rinse surfaces to prevent staining.

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