Almay's liquid foundation formula instantly transforms from a white cream to your ideal shade as you smooth it on—that’s the magic of our technology
Almay's Tonemimic technology uses tiny spheres that break open and release pigment as you blend them over your skin
6 shades of natural-looking, streak-free, medium-coverage foundation with a luminous glow that builds, so you get the exact coverage you want from this liquid base
Smart Shade foundation has SPF 15 broad-spectrum protection
As always, dermatologist tested, hypoallergenic, fragrance free, clean, and cruelty free
Take the guesswork out of finding your foundation with this innovative formula that adjusts to match your skin tone—instantly!
