{"product_id":"pulp-riot-semi-permanent-hair-color-lilac-true-pastel-purple-vegan-long-lasting-4oz-tube","title":"Pulp Riot Semi-Permanent Hair Color - Lilac True Pastel Purple | Vegan, Long-Lasting, 4oz Tube","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Anti-Overworking Technology protects hair during coloring for vibrant, long-lasting shades with up to 50 washes  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Delivers 86% more shine and double the hydration for soft, healthy-looking hair after use  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Vegan, cruelty-free formula with no ammonia, PPD, parabens, MEA, or gluten  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e True tone fade ensures color fades evenly without bleed, maintaining vibrant, natural-looking tones  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Easy to mix shades or dilute with clear for limitless creative color possibilities and custom looks  \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e\u003cbr\u003e\u003cstyle type=\"text\/css\"\u003e\n    .aplus-v2 .premium-aplus-module-13 .aplus-carousel-container {\n        position: relative;\n    }\n\n    .aplus-v2 .premium-aplus-module-13 .aplus-carousel-element {\n        position: relative;\n        width: 100%;\n    }\n\n    .aplus-v2 .premium-aplus-module-13 .aplus-card-link-button {\n        text-align: center;\n        padding-top: 20px;\n    }\n\n    .aplus-v2 .premium-aplus-module-13 .aplus-text-background,\n    .aplus-v2 .premium-aplus-module-13 .aplus-text-background h1,\n    .aplus-v2 .premium-aplus-module-13 .aplus-text-background h5,\n    .aplus-v2 .premium-aplus-module-13 .aplus-text-background ol,\n    .aplus-v2 .premium-aplus-module-13 .aplus-text-background ul,\n    .aplus-v2 .premium-aplus-module-13 .aplus-text-background ol .a-list-item,\n    .aplus-v2 .premium-aplus-module-13 .aplus-text-background ul .a-list-item {\n        color: #fff;\n    }\n\n\u003c\/style\u003e      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs - Common Styles (All Devices)\n *\/\n\n.aplus-v2 .premium-aplus-module-11 {\n    background: #fff;\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color {\n    background: #000;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    display: block;\n    width: 100%;\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer {\n    visibility: hidden;\n    opacity: 0;\n    height: 0;\n    transition: display 0.1s linear, opacity 0.1s linear, height 0.1s linear;\n    transition-behavior: allow-discrete;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .aplus-answer {\n    visibility: visible;\n    opacity: 1;\n    height: auto;\n    height: calc-size(auto);\n    min-height: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-list {\n    margin: 0;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    position: relative;\n    list-style-type: none;\n    cursor: pointer;\n    border: 2px solid #E6E6E6;\n    background: #fff;\n    border-radius: 3px;\n    margin-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11.aplus-secondary-color .faq-block {\n    border: none;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    text-align: center;\n    border-radius: 3px;\n    display: inline-block;\n    font-weight: 500;\n    position: absolute;\n    color: #fff;\n    top: 10px;\n    left: 10px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-question::before,\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    right: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before {\n    content: \"Q\";\n    background: #505050;\n    transition: background 0.1s linear;\n    z-index: 2;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    content: \"A\";\n    background: #DF7600;\n    color: #000000;\n    z-index: 1;\n    transform: translateY(0px);\n    transition: transform 0.1s linear;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-question::before {\n    background: #404040;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active .aplus-answer::before {\n    transform: translateY(40px);\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    position: absolute;\n    top: 25px;\n    border: 10px solid transparent;\n    border-top-color: #505050;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: auto;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-active .faq-arrow {\n    top: 15px;\n    border-top-color: transparent;\n    border-bottom-color: #404040;\n}\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .premium-aplus-module-2 .premium-background-wrapper {\n    position: relative;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper {\n    position: absolute;\n    width: 50%;\n    height: 100%;\n    top: 0;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: 50%;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right {\n    left: auto;\n    right: 50%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.secondary-color {\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background {\n    padding: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-topic {\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-heading {\n    padding-bottom: 20px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .aplus-module-2-description {\n    line-height: 1.5em;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.white-background {\n    background: rgba(255,255,255,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background {\n    background: rgba(0,0,0,0.5);\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h1,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background h5,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ol .a-list-item,\n.aplus-v2 .premium-aplus-module-2 .premium-intro-background.black-background ul .a-list-item {\n  color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-container {\n    display: table;\n    height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n    padding-left: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.left .premium-intro-content-container {\n\tpadding-left: 0px;\n\tpadding-right: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-2 .premium-intro-wrapper.right .premium-intro-content-container {\n    padding-right: 0px;\n    padding-left: 40px;\n}\n\n.aplus-v2 .premium-aplus-module-2 .premium-intro-content-column {\n    display: table-cell;\n    vertical-align: middle;\n}\n\n\n\u003c\/style\u003e\n            \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium modules global styles\n *\/\n.aplus-v2.desktop {\n  max-width: 1464px;\n  min-width: 800px;\n  margin-left: auto;\n  margin-right: auto;\n  word-wrap: break-word;\n  overflow-wrap: break-word;\n  word-break: break-word;\n}\n\/* Undo this for tech-specs because it breaks table layout *\/\n.aplus-v2.desktop .premium-aplus .aplus-tech-spec-table { word-break: initial; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: Arial, sans-serif; }\n\n.aplus-v2 .premium-aplus,\n.aplus-v2 .premium-aplus .aplus-h1,\n.aplus-v2 .premium-aplus .aplus-h2,\n.aplus-v2 .premium-aplus .aplus-p1,\n.aplus-v2 .premium-aplus .aplus-p2,\n.aplus-v2 .premium-aplus .aplus-p3,\n.aplus-v2 .premium-aplus .aplus-accent1,\n.aplus-v2 .premium-aplus .aplus-accent2\n{ font-family: inherit; }\n\n\/* type *\/\n.aplus-v2 .premium-aplus .aplus-h1 { font-size: 32px; line-height: 1.2em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h2 { font-size: 26px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-h3 { font-size: 18px; line-height: 1.25em; font-weight: 500; }\n.aplus-v2 .premium-aplus .aplus-p1 { font-size: 20px; line-height: 1.3em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p2 { font-size: 16px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-p3 { font-size: 14px; line-height: 1.4em; font-weight: 300; }\n.aplus-v2 .premium-aplus .aplus-accent1 { font-size: 16px; line-height: 1.4em; font-weight: 600; }\n.aplus-v2 .premium-aplus .aplus-accent2 { font-size: 14px; line-height: 1.4em; font-weight: 600; }\n\n\/* spacing *\/\n.aplus-v2 .aplus-container-1 { padding: 40px; }\n.aplus-v2 .aplus-container-1-2 { padding: 40px 80px; }\n.aplus-v2 .aplus-container-2 { padding: 80px; }\n.aplus-v2 .aplus-container-3 { padding: 40px 0; }\n\n\/* Display *\/\n.aplus-v2 .premium-aplus .aplus-display-table { display: table; }\n.aplus-v2 .premium-aplus .aplus-display-table-cell { display: table-cell; }\n.aplus-v2 .premium-aplus .aplus-display-inline-block { display: inline-block; }\n\n\/* Aplus display table with min-width 1000px and fill remaining space inside parent *\/\n.aplus-v2.desktop .premium-aplus .aplus-display-table-width { min-width: 1000px; width: 100% }\n\n\/**\n* Padding and margin for element should be 10, 20, 40, or 80 px. Considering mini 10, small 20, medium 40, large 80.\n*\/\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 11: FAQs\n *\/\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question {\n    line-height: 25px;\n    padding-bottom: 10px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding: 10px 80px 15px 100px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-block {\n    padding-left: 80px;\n    padding-right: 100px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-block.aplus-active {\n    padding-bottom: 35px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .aplus-question::before,\n.aplus-v2 .premium-aplus-module-11 .aplus-answer::before {\n    width: 80px;\n    line-height: 40px;\n    font-size: 25px;\n}\n\n.aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    right: 40px;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-11 .faq-arrow {\n    left: 40px;\n}\n\n\u003c\/style\u003e\n             \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 13: Carousel\n *\/\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-description-wrapper {\n    position: absolute;\n    top: 0;\n    left: 0;\n    width: 100%;\n    height: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-description {\n    display: table;\n    width: 50%;\n    height: 100%;\n    color: #fff;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-table-cell {\n    display: table-cell;\n    vertical-align: middle;\n    text-align: left;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-13 .aplus-card-table-cell {\n    text-align: right;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-text-background {\n    background: rgba(0, 0, 0, 0.6);\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-card-body {\n    padding: 20px 40px 0 0;\n}\n\nhtml[dir=\"rtl\"] .aplus-v2 .premium-aplus-module-13 .aplus-card-body {\n    padding: 20px 0 0 40px;\n}\n\n.aplus-v2 .premium-aplus-module-13 .aplus-pagination-wrapper {\n    position: absolute;\n    top: 92%;\n    width: 100%;\n}\n\n\u003c\/style\u003e\n      \u003cstyle type=\"text\/css\"\u003e\n\n\/**\n * Premium-module 8: Hero Video module\n *\/\n\n.aplus-v2 .premium-aplus-module-8 .premium-aplus-module-8-video {\n    position: relative;\n    width: 100%;\n}\n\n.aplus-v2 .premium-aplus-module-8 .video-placeholder {\n    padding-bottom: 40.984%; \/* Video or image required size 1464 : 600 = 40.9836 *\/\n}\n\n.aplus-v2 .premium-aplus-module-8 .video-container {\n    position: absolute;\n    top: 0;\n    width: 100%;\n    height: 100%;\n}\n\n\/*Override the default VSE video player size*\/\n.aplus-v2 .premium-aplus-module-8 .video-js.vjs-fluid {\n    padding: 0;\n}\n\n\u003c\/style\u003e    \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                            \u003cdiv class=\"celwidget aplus-module premium-module-13-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-13-carousel\"\u003e\n                                                                      \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-13\"\u003e                                     \u003cdiv class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-13-carousel-0\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e  \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e     \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"3\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-slide-0\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Pulp Riot Semi permanent hair color fades to tone, lasts up to 50 washes, 12x more conditioning\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/8e456056-200f-4b42-94f8-1daadbede4bf.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"3\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-slide-1\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Pulp Riot Semi permanent hair color fades to tone, lasts up to 50 washes, 12x more conditioning\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/3967c046-557e-4a21-95b3-c9f45abb8487.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"3\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-0-slide-2\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Pulp Riot Semi permanent hair color fades to tone, lasts up to 50 washes, 12x more conditioning\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/841f6e62-5d0d-448b-80ba-ba1f716326f4.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e               \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-wrapper\"\u003e      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-mantle.aplus-module .aplus-pagination-dots {\n    margin: 0;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot {\n    display: inline-block;\n    list-style: none;\n}\n\n.aplus-mantle.aplus-module .aplus-carousel-nav {\n    text-align:center;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle {\n    display: inline-block;\n    cursor: pointer;\n    height: 15px;\n    width: 15px;\n    border: 1px solid #000;\n    border-radius: 20px;\n    background-color: #fff;\n    margin-left: 5px;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle.aplus-carousel-active {\n    background-color: #DE7921;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot--display-none {\n    display: none;\n}\n\n\u003c\/style\u003e\n  \n     \u003cdiv class=\"aplus-mantle aplus-module\"\u003e\n        \u003cdiv class=\"aplus-carousel-nav\"\u003e\n            \u003cul id=\"aplus-pagination-group-0-premium-aplus-13-carousel-0\" class=\"aplus-pagination-dots\" aria-label=\"tablist-section\" role=\"tablist\"\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block aplus-carousel-active\" aria-selected=\"true\" data-action=\"aplus-pagination-dot-action-0-premium-aplus-13-carousel-0\" data-aplus-pagination-dot-action-0-premium-aplus-13-carousel-0='{\"page\": 1}' aria-label=\"slide-1\" aria-controls=\"premium-aplus-13-carousel-0-slide-0\" tabindex=\"0\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-0-premium-aplus-13-carousel-0\" data-aplus-pagination-dot-action-0-premium-aplus-13-carousel-0='{\"page\": 2}' aria-label=\"slide-2\" aria-controls=\"premium-aplus-13-carousel-0-slide-1\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-0-premium-aplus-13-carousel-0\" data-aplus-pagination-dot-action-0-premium-aplus-13-carousel-0='{\"page\": 3}' aria-label=\"slide-3\" aria-controls=\"premium-aplus-13-carousel-0-slide-2\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                 \u003c\/ul\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e       \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Pulp riot AQUATIC semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/106e8f01-de4d-42c1-9a9a-ec93e3138bc9.__CR0,0,1464,600_PT0_SX1464_V1___.png\" style=\"\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pulp riot AQUATIC semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/106e8f01-de4d-42c1-9a9a-ec93e3138bc9.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Pulp riot velvet semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a6fd639a-bbb9-4a23-9066-4a741ddac710.__CR0,0,1464,600_PT0_SX1464_V1___.png\" style=\"\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pulp riot velvet semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a6fd639a-bbb9-4a23-9066-4a741ddac710.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-8-hero-video aplus-premium\" cel_widget_id=\"aplus-premium-module-8-hero-video\"\u003e\n                    \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-8\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-aplus-module-8-video\"\u003e  \u003cdiv class=\"a-section a-spacing-none video-placeholder\"\u003e\u003c\/div\u003e  \u003cdiv class=\"a-section a-spacing-none video-container\"\u003e      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-v2 .vse-video-player-title,  .aplus-v2 .vse-lightPlayer-vendor{\n    display:none;\n}\n\n#aplus .vse-video-player-title,  #aplus .vse-lightPlayer-vendor{\n    display:none;\n}\n\n\u003c\/style\u003e                                 \u003cdiv id=\"451cd281-e6b6-4b72-8bf6-74dff43918cf\" style=\"width:100%; height:100%;\"\u003e\n\n\n\n\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/01n25BjbgEL.css?AUIClients\/VSEPlayer\"\u003e\n\u003clink rel=\"stylesheet\" href=\"https:\/\/m.media-amazon.com\/images\/I\/51NP-5Gx4JL._RC|11s4jq82GaL.css_.css?AUIClients\/Brila\"\u003e\n\u003cdiv data-csa-c-component=\"aplus-vse-video-widget\" data-csa-c-content-id=\"amzn1.ive.vendor.video.0dd23f6f9c094c1fa636b1e910167ca3\" data-csa-c-cs-type=\"vse\" data-csa-c-painter=\"vse-player\" data-csa-c-slot-id=\"aplus-ive-player\" data-csa-c-type=\"widget\" data-csa-op-log-render=\"\" class=\"a-section vse-player-container\"\u003e\n\u003cdiv class=\"vse-airy-container vse-player-container none \"\u003e\n\u003cdiv id=\"ive-aplus-282140-player-label-container\" data-element-id=\"ive-player-label-container\" class=\"a-section a-spacing-none ive-player-label-container\"\u003e\n\u003cspan class=\"a-declarative\" data-action=\"a-popover\" data-a-popover='{\"name\":\"ive-aplus-282140-label-type-tooltip\",\"width\":\"300\",\"position\":\"triggerRight\",\"dataStrategy\":\"preload\"}'\u003e\u003c\/span\u003e\u003cdiv class=\"a-popover-preload\" id=\"a-popover-ive-aplus-282140-label-type-tooltip\"\u003e\n\u003cspan class=\"ive-demo-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video showcases the product in use.\u003c\/span\u003e\u003cspan class=\"ive-assembly-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video guides you through product setup.\u003c\/span\u003e\u003cspan class=\"ive-comparison-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video compares multiple products.\u003c\/span\u003e\u003cspan class=\"ive-unboxing-label-tooltip ive-player-label-tooltip aok-hidden\"\u003eThe video shows the product being unpacked.\u003c\/span\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce\" class=\"vse-player\" data-element-id=\"vse-player-container\"\u003e\u003cdiv id=\"aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container\" style=\"width:100%; height:100%\"\u003e\u003cdiv disablepictureinpicture=\"true\" playsinline=\"true\" class=\"video-js brila-video-js vjs-paused vjs-controls-enabled vjs-workinghover vjs-v7 vjs-user-active vjs-fluid aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container-element-dimensions\" id=\"aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container-element\" tabindex=\"-1\" lang=\"en\" style=\"width:100%; height:100%;\"\u003e\n\u003cdiv id=\"altText-aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container\" class=\"ive-alttext-container\" tabindex=\"0\" role=\"description\" aria-label=\"Click to play video, Pulp Riot Below The Fold \"\u003e\u003c\/div\u003e\n\u003cvideo id=\"aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container-element_html5_api\" class=\"vjs-tech\" playsinline=\"playsinline\" disablepictureinpicture=\"true\" tabindex=\"-1\" role=\"application\" preload=\"auto\" poster=\"https:\/\/m.media-amazon.com\/images\/I\/91T98RhB0VL.png\" src=\"blob:https:\/\/www.amazon.com\/f0c27a9f-29d3-4f0e-b995-c4ce26654a98\"\u003e\u003c\/video\u003e\u003cdiv class=\"vjs-poster\" tabindex=\"-1\" aria-disabled=\"false\" style='background-image: url(\"https:\/\/m.media-amazon.com\/images\/I\/91T98RhB0VL.png\");'\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-text-track-display\" aria-live=\"off\" aria-atomic=\"true\"\u003e\u003cdiv style=\"position: absolute; inset: 0px; margin: 1.5%;\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-loading-spinner\" dir=\"ltr\"\u003e\u003cspan class=\"vjs-control-text\"\u003eVideo Player is loading.\u003c\/span\u003e\u003c\/div\u003e\n\u003cbutton class=\"vjs-big-play-button\" type=\"button\" title=\"Click to play video\" aria-disabled=\"false\" tabindex=\"-1\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eClick to play video\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-control-bar\" dir=\"ltr\"\u003e\n\u003cbutton class=\"vjs-play-control vjs-control vjs-button\" type=\"button\" title=\"Play\" aria-disabled=\"false\" aria-label=\"Play\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003ePlay\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-volume-panel vjs-control vjs-volume-panel-horizontal\"\u003e\n\u003cbutton class=\"vjs-mute-control vjs-control vjs-button vjs-vol-3\" type=\"button\" title=\"Mute\" aria-disabled=\"false\" aria-label=\"Mute\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eMute\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-volume-control vjs-control vjs-volume-horizontal\"\u003e\u003cdiv tabindex=\"0\" class=\"vjs-volume-bar vjs-slider-bar vjs-slider vjs-slider-horizontal\" role=\"slider\" aria-valuenow=\"100\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-label=\"Volume Level\" aria-live=\"polite\" title=\"Volume Level\" aria-valuetext=\"100%\"\u003e\n\u003cdiv class=\"vjs-mouse-display\"\u003e\u003cdiv class=\"vjs-volume-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-volume-level\"\u003e\u003cspan class=\"vjs-control-text\"\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-current-time vjs-time-control vjs-control\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eCurrent Time \u003c\/span\u003e\u003cspan class=\"vjs-current-time-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-time-control vjs-time-divider\" aria-hidden=\"true\"\u003e\u003cdiv\u003e\u003cspan\u003e\/\u003c\/span\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-duration vjs-time-control vjs-control\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eDuration \u003c\/span\u003e\u003cspan class=\"vjs-duration-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-progress-control vjs-control\"\u003e\u003cdiv tabindex=\"0\" class=\"vjs-progress-holder vjs-slider vjs-slider-horizontal\" role=\"slider\" aria-valuenow=\"0\" aria-valuemin=\"0\" aria-valuemax=\"100\" aria-label=\"Scrubber bar\" title=\"Scrubber bar\"\u003e\n\u003cdiv class=\"vjs-load-progress\"\u003e\u003cspan class=\"vjs-control-text\"\u003e\u003cspan\u003eLoaded\u003c\/span\u003e: \u003cspan class=\"vjs-control-text-loaded-percentage\"\u003e0%\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-mouse-display\"\u003e\u003cdiv class=\"vjs-time-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-play-progress vjs-slider-bar\" aria-hidden=\"true\"\u003e\u003cdiv class=\"vjs-time-tooltip\" aria-hidden=\"true\"\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"vjs-live-control vjs-control vjs-hidden\"\u003e\u003cdiv class=\"vjs-live-display\" aria-live=\"off\"\u003e\n\u003cspan class=\"vjs-control-text\"\u003eStream Type \u003c\/span\u003eLIVE\u003c\/div\u003e\u003c\/div\u003e\n\u003cbutton class=\"vjs-seek-to-live-control vjs-control\" type=\"button\" title=\"Seek to live, currently behind live\" aria-disabled=\"false\" aria-label=\"Seek to live, currently behind live\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eSeek to live, currently behind live\u003c\/span\u003e\u003cspan class=\"vjs-seek-to-live-text\" aria-hidden=\"true\"\u003eLIVE\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-remaining-time vjs-time-control vjs-control\" tabindex=\"0\"\u003e\n\u003cspan class=\"vjs-control-text\" role=\"presentation\"\u003eRemaining Time \u003c\/span\u003e\u003cspan aria-hidden=\"true\"\u003e-\u003c\/span\u003e\u003cspan class=\"vjs-remaining-time-display\" aria-live=\"off\" role=\"presentation\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-custom-control-spacer vjs-spacer \"\u003e \u003c\/div\u003e\n\u003cdiv class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cdiv class=\"vjs-playback-rate-value\" id=\"vjs-playback-rate-value-label-aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container-element_component_320\"\u003e1x\u003c\/div\u003e\n\u003cbutton class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Playback Rate\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-describedby=\"vjs-playback-rate-value-label-aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container-element_component_320\" aria-label=\"Playback Rate\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003ePlayback Rate\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Chapters\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Chapters\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eChapters\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-title\" tabindex=\"-1\"\u003eChapters\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Descriptions\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Descriptions\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eDescriptions\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003edescriptions off\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Captions\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Captions\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eCaptions\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003cli class=\"vjs-menu-item vjs-selected\" tabindex=\"-1\" role=\"menuitemradio\" aria-disabled=\"false\" aria-checked=\"true\"\u003e\n\u003cspan class=\"vjs-menu-item-text\"\u003eCaptions off\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003e, selected\u003c\/span\u003e\n\u003c\/li\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"\u003e\n\u003cbutton class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Audio Track\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-label=\"Audio Track\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eAudio Track\u003c\/span\u003e\u003c\/button\u003e\u003cdiv class=\"vjs-menu\"\u003e\u003cul class=\"vjs-menu-content\" role=\"menu\"\u003e\u003c\/ul\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbutton class=\"vjs-fullscreen-control vjs-control vjs-button\" type=\"button\" title=\"Fullscreen\" aria-disabled=\"false\" aria-label=\"Fullscreen\"\u003e\u003cspan class=\"vjs-icon-placeholder\" aria-hidden=\"true\"\u003e\u003c\/span\u003e\u003cspan class=\"vjs-control-text\" aria-live=\"polite\"\u003eFullscreen\u003c\/span\u003e\u003c\/button\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"vjs-error-display vjs-modal-dialog vjs-hidden \" tabindex=\"-1\" aria-describedby=\"aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container-element_component_524_description\" aria-hidden=\"true\" aria-label=\"Modal Window\" role=\"dialog\"\u003e\n\u003cp class=\"vjs-modal-dialog-description vjs-control-text\" id=\"aplus-282140-player-ba9e0d58-1a28-4147-9344-d75beceb8cce-container-element_component_524_description\"\u003eThis is a modal window.\u003c\/p\u003e\n\u003cdiv class=\"vjs-modal-dialog-content\" role=\"document\"\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch1 class=\"vse-video-player-title\"\u003e Pulp Riot Below The Fold \u003c\/h1\u003e\n\u003cspan data-element-id=\"vse-lightPlayer-content-provider\" class=\"vse-lightPlayer-vendor a-size-mini\"\u003e Merchant Video\u003c\/span\u003e\n\u003c\/div\u003e\n\n\n\u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e    \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-13-carousel aplus-premium\" cel_widget_id=\"aplus-premium-module-13-carousel\"\u003e\n                                                                      \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-13\"\u003e                                     \u003cdiv class=\"a-section a-spacing-none aplus-carousel-container\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-4-id\" data-a-carousel-options='{\"peek_percentage\":0,\"minimum_gutter_width\":0,\"show_partial_next\":false,\"name\":\"premium-aplus-13-carousel-4\"}' aria-label=\"Featured content carousel\" aria-roledescription=\"carousel\" data-a-display-strategy=\"single\" data-a-transition-strategy=\"slideCircular\" role=\"region\" class=\"a-begin a-carousel-container a-carousel-display-single a-carousel-transition-slideCircular\"\u003e\n\u003cinput autocomplete=\"on\" type=\"hidden\" class=\"a-carousel-firstvisibleitem\"\u003e  \u003cdiv class=\"a-row a-carousel-controls a-carousel-row a-carousel-has-buttons a-carousel-overlay-buttons a-carousel-rounded-buttons\"\u003e\u003cdiv class=\"a-carousel-row-inner\"\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-left\"\u003ePrevious page\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-center\"\u003e\u003cdiv class=\"a-carousel-viewport\" aria-roledescription=\"slide\"\u003e\u003col class=\"a-carousel\" role=\"list\"\u003e     \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"3\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-4-slide-0\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Pulp riot velvet semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/c131aaa5-c898-4a17-8355-092eb01736a2.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"3\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-4-slide-1\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Pulp riot velvet semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/30564cf4-9cab-4152-87bd-c824a76affeb.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e      \u003cli aria-roledescription=\"slide\" class=\"a-carousel-card aplus-carousel-element\" aria-setsize=\"3\"\u003e \u003cdiv id=\"premium-aplus-13-carousel-4-slide-2\"\u003e\n                                         \u003cdiv class=\"a-section a-spacing-none aplus-card-image\"\u003e                                         \u003cimg alt=\"Pulp riot velvet semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a8a1abde-5fda-44ae-b55e-2d8e0d7f063b.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e    \u003c\/div\u003e   \u003c\/div\u003e\n                            \u003c\/li\u003e               \u003c\/ol\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"a-carousel-col a-carousel-right\"\u003eNext page\u003c\/div\u003e\n\u003c\/div\u003e\u003c\/div\u003e \u003cspan class=\"a-end aok-hidden\"\u003e\u003c\/span\u003e\n\u003c\/div\u003e \u003cdiv class=\"a-section a-spacing-none aplus-pagination-wrapper\"\u003e      \u003cstyle type=\"text\/css\"\u003e\n\n.aplus-mantle.aplus-module .aplus-pagination-dots {\n    margin: 0;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot {\n    display: inline-block;\n    list-style: none;\n}\n\n.aplus-mantle.aplus-module .aplus-carousel-nav {\n    text-align:center;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle {\n    display: inline-block;\n    cursor: pointer;\n    height: 15px;\n    width: 15px;\n    border: 1px solid #000;\n    border-radius: 20px;\n    background-color: #fff;\n    margin-left: 5px;\n}\n\n.aplus-mantle.aplus-module .carousel-slider-circle.aplus-carousel-active {\n    background-color: #DE7921;\n}\n\n.aplus-mantle.aplus-module .aplus-pagination-dot--display-none {\n    display: none;\n}\n\n\u003c\/style\u003e\n  \n     \u003cdiv class=\"aplus-mantle aplus-module\"\u003e\n        \u003cdiv class=\"aplus-carousel-nav\"\u003e\n            \u003cul id=\"aplus-pagination-group-4-premium-aplus-13-carousel-4\" class=\"aplus-pagination-dots\" aria-label=\"tablist-section\" role=\"tablist\"\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block aplus-carousel-active\" aria-selected=\"true\" data-action=\"aplus-pagination-dot-action-4-premium-aplus-13-carousel-4\" data-aplus-pagination-dot-action-4-premium-aplus-13-carousel-4='{\"page\": 1}' aria-label=\"slide-1\" aria-controls=\"premium-aplus-13-carousel-4-slide-0\" tabindex=\"0\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-4-premium-aplus-13-carousel-4\" data-aplus-pagination-dot-action-4-premium-aplus-13-carousel-4='{\"page\": 2}' aria-label=\"slide-2\" aria-controls=\"premium-aplus-13-carousel-4-slide-1\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                  \u003cli class=\"aplus-pagination-dot\"\u003e\n                        \u003cspan class=\"a-declarative carousel-slider-circle aplus-display-inline-block \" aria-selected=\"false\" data-action=\"aplus-pagination-dot-action-4-premium-aplus-13-carousel-4\" data-aplus-pagination-dot-action-4-premium-aplus-13-carousel-4='{\"page\": 3}' aria-label=\"slide-3\" aria-controls=\"premium-aplus-13-carousel-4-slide-2\" tabindex=\"-1\" role=\"tab\"\u003e\u003c\/span\u003e\n                    \u003c\/li\u003e\n                 \u003c\/ul\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n \u003c\/div\u003e \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e       \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-2-fullbackground-image aplus-premium\" cel_widget_id=\"aplus-premium-module-2-fullbackground-image\"\u003e\n                             \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-2\"\u003e                                   \u003cdiv class=\"a-section a-spacing-none premium-background-wrapper\"\u003e  \u003cdiv class=\"a-section a-spacing-none background-image\"\u003e                                     \u003cimg alt=\"Pulp riot velvet semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a8eae8e6-4148-4af0-a252-5165dbabf47b.__CR0,0,1464,600_PT0_SX1464_V1___.png\" style=\"\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Pulp riot velvet semi permanent hair color conditioning anti working adds shine fades to tone\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media-library-service-media\/a8eae8e6-4148-4af0-a252-5165dbabf47b.__CR0,0,1464,600_PT0_SX1464_V1___.png\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e   \u003c\/div\u003e \u003cdiv class=\"a-section a-text-center\"\u003e                                  \u003c\/div\u003e \u003c\/div\u003e      \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module premium-module-11-faq aplus-premium\" cel_widget_id=\"aplus-premium-module-11-faq\"\u003e\n                                                                                                            \u003cdiv class=\"a-section a-spacing-none premium-aplus premium-aplus-module-11\"\u003e \u003cdiv data-faq-block=\"6\" class=\"a-section a-spacing-none aplus-container-2 faqs-container 6\"\u003e  \u003cul class=\"faq-list\"\u003e\n                    \u003cli id=\"faq-qa-pair-0\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-0\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Who can use Pulp Riot semi-permanent hair color?  \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes, Pulp Riot semi-permanent hair color is suitable for all hair types and textures. However, for best color payoff and longevity, apply on pre-lightened, blonde hair.  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-1\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-1\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Can I mix different Pulp Riot semi-permanent shades together?  \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Yes, all 40+ shades are intermixable, allowing you to create custom colors. Add Clear to dilute and create pastel hair colors. Add Noir (black) to make colors darker.  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-2\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-2\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How do I use Pulp Riot semi-permanent color?  \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Apply to clean dry hair; directly from the tube. Do not mix with developer or process with heat. Apply to 1\/2 in sections for full saturation. Process for 25-40 minutes and rinse with cool water (no shampoo). Conditioning is optional.  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-3\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-3\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e How long does Pulp Riot semi-permanent hair color last?  \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e Pulp Riot semi-permanent color lasts up to 50 washes and fades evenly and true to tone without harsh regrowth lines.  \u003c\/p\u003e    \u003c\/li\u003e\n                         \u003cli id=\"faq-qa-pair-4\" class=\"faq-block\"\u003e\n                            \u003ch3\u003e\n                                \u003cspan data-faq-question=\"\" role=\"button\" tabindex=\"0\" aria-controls=\"faq-4\" aria-expanded=\"false\"\u003e\n                                                                      \u003cp class=\"aplus-question aplus-p1\"\u003e Does Pulp Riot Semi-Permanent color contain ammonia? \u003c\/p\u003e    \u003cspan class=\"faq-arrow\" aria-label=\"\"\u003e\u003c\/span\u003e\n                                \u003c\/span\u003e  \n                            \u003c\/h3\u003e\n                                                              \u003cp class=\"aplus-answer aplus-p2\"\u003e No, it does not contain ammonia. It is a vegan formula free of gluten, ammonia, parabens, PPD and MEA.  \u003c\/p\u003e    \u003c\/li\u003e\n                      \u003c\/ul\u003e\n        \u003c\/div\u003e \u003c\/div\u003e       \u003c\/div\u003e\n\n        \u003c\/div\u003e","brand":"Giftexx","offers":[{"title":"Default Title","offer_id":45133943636144,"sku":null,"price":29.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/6901\/7520\/files\/41lGYbJ_xlL.jpg?v=1780337823","url":"https:\/\/giftexx.com\/products\/pulp-riot-semi-permanent-hair-color-lilac-true-pastel-purple-vegan-long-lasting-4oz-tube","provider":"Giftexx","version":"1.0","type":"link"}