{"product_id":"ion-semipermanent-brights-hair-color-cyan-cyan","title":"Ion SemiPermanent Brights Hair Color Cyan Cyan","description":"\u003cp\u003e\u003cb\u003eBrand:\u003c\/b\u003e ion\u003c\/p\u003e\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Cyan\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFeatures:\u003c\/b\u003e \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eEasier, more controlled application supported by a smoother, more workable texture\u003c\/li\u003e\n\u003cli\u003eA gentler option for creative color, making it suitable for hair with previous damage\u003c\/li\u003e\n\u003cli\u003eMaintains up to 87% of color after 20 washes for longer-lasting vivid hair color**\u003c\/li\u003e\n\u003cli\u003eDelivers up to 181% more shine for noticeably brighter, more reflective color*\u003c\/li\u003e\n\u003cli\u003eFeatures a conditioning formula that improves shine and wet combability\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cb\u003ePart Number:\u003c\/b\u003e IO0243\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDetails:\u003c\/b\u003e Enjoy longer-lasting vibrancy: ion Brights Semi-Permanent Hair Color maintains up to 87% of color after 20 washes* when most colors fade in just 6–10. Semi-permanent hair color coats the outside of hair to add vivid color without penetrating the hair cuticle like permanent or demi-permanent dyes do.The conditioning formula is designed to spread smoothly through hair improving wet combability and making application easier more controlled and more even. With improved color retention and reduced fade these bright hair colors stay vibrant and luminous wash after wash all without the need for a developer. *Study conducted on ion-semi permanent shade Purple new formula vs untreated hair **Study conducted on ion Semi-Permanent shade Shamrock with a base shampoo\u003c\/p\u003e\u003cp\u003e\u003cb\u003eEAN:\u003c\/b\u003e 5033102677905\u003c\/p\u003e","brand":"Giftexx","offers":[{"title":"Default Title","offer_id":45211409842352,"sku":"B0GR1S9VH3","price":37.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/6901\/7520\/files\/61qtG0sVvWL.jpg?v=1781498983","url":"https:\/\/giftexx.com\/products\/ion-semipermanent-brights-hair-color-cyan-cyan","provider":"Giftexx","version":"1.0","type":"link"}