{"product_id":"ash-blonde-hair-dye-permanent-cool-ash-color-with-plex-conditioner-vegan-cruelty-free-hair-care","title":"Ash Blonde Hair Dye - Permanent Cool Ash Color with Plex Conditioner | Vegan \u0026 Cruelty-Free Hair Care","description":"\u003cul\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Acts as hair toner for blonde hair to reduce brassy color; lightens dark blonde without bleach. Color cream includes Plex hair treatment that protects, rebuilds, and restores your hair's structure  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Natural blond hair dye; for a full head, covers grey, root touch-ups, highlights, ombre, and balayage. For all hair types: Afro, Asian, Caucasian, and chemically treated. Hair color for women and men  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Vegan, cruelty-free blonde hair dye. UK and European-endorsed cosmetic standard professional ingredients in a smooth cream for home use. Part of the award-winning Smart Beauty hair color collection  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Mess-free application. Mix the blonde color cream and developer in the provided bottle, evenly apply with the precision nozzle, and work through with gloved hands for a non-drip coloring experience  \u003c\/span\u003e\u003c\/li\u003e  \u003cli class=\"a-spacing-mini\"\u003e\u003cspan class=\"a-list-item\"\u003e Smart Beauty is an innovative independent-owned British business that produces premium vegan hair dye coloring kits. 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margin-right: 14px;}\n\n        \/* Module1 Media Queries *\/\n        .aplus-v2 .aplus-standard .apm-lefttwothirdswrap {float:none; width:100%; margin:0;}\n        .aplus-v2 .aplus-standard .apm-leftimage p {display:none;}\n        .aplus-v2 .aplus-standard .apm-centerthirdcol {float:none; width:100%;}\n        .aplus-v2 .aplus-standard .apm-listbox {width:100%;}\n        .aplus-v2 .aplus-standard .apm-rightthirdcol {float:none; width:100%; border-left:none; padding:0; margin:0; margin-bottom:20px;}\n        .aplus-v2 .aplus-standard .apm-rightthirdcol-inner img {display:block; margin:auto;}\n\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-lefttwothirdswrap {float:none; width:100%; margin:0;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-leftimage p {display:none;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-centerthirdcol {float:none; width:100%;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-listbox {width:100%;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-rightthirdcol {float:none; width:100%; border-left:none; padding:0; margin:0; margin-bottom:20px;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-rightthirdcol-inner img {display:block; margin:auto;}\n\n        \/* Module2\/3 Media Queries *\/\n        .aplus-v2 .aplus-standard .apm-sidemodule {width:100%; height:auto;}\n        .aplus-v2 .aplus-standard .apm-sidemodule-imageleft {width:100%; position:relative; display:block; margin-bottom:15px;}\n        .aplus-v2 .aplus-standard .apm-sidemodule-imageleft img {display:block; margin:0 auto;}\n        .aplus-v2 .aplus-standard .apm-sidemodule-imageright {width:100%; position:relative; display:block; margin-bottom:15px;}\n        .aplus-v2 .aplus-standard .apm-sidemodule-imageright img {display:block; margin:0 auto;}\n        .aplus-v2 .aplus-standard .apm-sidemodule .a-spacing-medium {margin-bottom:30px !important;}\n\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule {width:100%; height:auto;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageleft {width:100%; position:relative; display:block; margin-bottom:15px;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageleft img {display:block; margin:0 auto;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageright {width:100%; position:relative; display:block; margin-bottom:15px;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule-imageright img {display:block; margin:0 auto;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-sidemodule .a-spacing-medium {margin-bottom:30px !important;}\n\n        \/* Module4 Media Queries *\/\n        .aplus-v2 .aplus-standard .apm-fourthcol {margin:0; padding-bottom:23px; width:100%; float:none;}\n        .aplus-v2 .aplus-standard .apm-fourthcol .apm-fourthcol-image {height:inherit;}\n\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-fourthcol {margin:0; padding-bottom:23px; width:100%; float:none;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-fourthcol .apm-fourthcol-image {height:inherit;}\n\n        \/* Module5 Media Queries *\/\n        .aplus-v2 .aplus-standard table.apm-tablemodule-table {width:100%;}\n        .aplus-v2 .aplus-standard .apm-tablemodule-valuecell {width:auto;}\n\n        html[dir='rtl'] .aplus-v2 .aplus-standard table.apm-tablemodule-table {width:100%;}\n        html[dir='rtl'] .aplus-v2 .aplus-standard .apm-tablemodule-valuecell {width:auto;}\n    }\n\n    \/* aui hack *\/\n    .aplus-v2 .aplus-standard * {-moz-box-sizing: border-box;-webkit-box-sizing: border-box;box-sizing: border-box;}\n    .aplus-v2 .aplus-standard .a-box mp-centerthirdcol-listboxer {-webkit-border-radius: 4px;-moz-border-radius: 4px;border-radius: 4px;position: relative;padding: 14px 18px;}\n    .aplus-v2 .aplus-standard .a-box {display: block;-webkit-border-radius: 4px;-moz-border-radius: 4px;border-radius: 4px;border: 1px #ddd solid;background-color: white;}\n    .aplus-v2 .aplus-standard .a-color-alternate-background {background-color: #f3f3f3!important;}\n    .aplus-v2 .aplus-standard .a-section {margin-bottom: 12px;}\n    .aplus-v2 .aplus-standard .a-size-base {font-size: 13px!important;line-height: 19px!important;}\n    .aplus-v2 .aplus-standard .a-spacing-base, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-base {margin-bottom: 14px!important;}\n    .aplus-v2 .aplus-standard .a-spacing-large, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-large {margin-bottom: 22px!important;}\n    .aplus-v2 .aplus-standard .a-spacing-mini, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-mini {margin-bottom: 6px!important;}\n    .aplus-v2 .aplus-standard .a-spacing-small, .aplus-v2 .aplus-standard .a-ws .a-ws-spacing-small {margin-bottom: 10px!important;}\n    .aplus-v2 .aplus-standard a, .aplus-v2 .aplus-standard a:visited, .aplus-v2 .aplus-standard a:active, .aplus-v2 .aplus-standard a:link {text-decoration: none;}\n    .aplus-v2 .aplus-standard a:hover {text-decoration: underline;cursor: pointer;}\n    .aplus-v2 .aplus-standard h1, .aplus-v2 .aplus-standard h2, .aplus-v2 .aplus-standard h3, .aplus-v2 .aplus-standard h4 {font-family: Arial,sans-serif;text-rendering: optimizeLegibility;padding-bottom: 4px;}\n    .aplus-v2 .aplus-standard h1, .aplus-v2 .aplus-standard h2, .aplus-v2 .aplus-standard h3, .aplus-v2 .aplus-standard h4 {font-family: inherit;}\n    .aplus-v2 .aplus-standard h1, .aplus-v2 .aplus-standard h2, .aplus-v2 .aplus-standard h3, .aplus-v2 .aplus-standard h4, .aplus-v2 .aplus-standard h5, .aplus-v2 .aplus-standard h6 {padding: 0;margin: 0;}\n    .aplus-v2 .aplus-standard h3{font-weight: bold;font-size: 17px;line-height: 1.255;}\n    .aplus-v2 .aplus-standard h4 {font-weight: normal;font-size: 17px;line-height: 1.255;}\n    .aplus-v2 .aplus-standard h5 {font-weight: bold;font-size: 13px;line-height: 19px;}\n    .aplus-v2 .aplus-standard img {vertical-align: top;max-width: 100%;}\n    .aplus-v2 .aplus-standard p {padding: 0;margin: 0 0 14px 0;}\n    .aplus-v2 .aplus-standard ul li {list-style: disc;}\n    .aplus-v2 .aplus-standard ul {margin: 0 0 18px 18px;}\n    .aplus-v2 .aplus-standard ul, .aplus-v2 .aplus-standard ol {padding: 0;}\n    .aplus-v2 .aplus-standard ul:last-child, .aplus-v2 .aplus-standard ol:last-child {margin-bottom: 0!important;}\n    .aplus-v2 .aplus-standard .read-more-arrow-placeholder {text-align: right; cursor: pointer; display:none;}\n\u003c\/style\u003e\n\n    \u003cdiv class=\"aplus-content-wrapper\"\u003e\n                            \u003cdiv class=\"celwidget aplus-module module-12 aplus-standard\" cel_widget_id=\"aplus-module-12\" data-csa-c-id=\"3am09w-7yfypg-mnuid-towbqx\" data-cel-widget=\"aplus-module-12\"\u003e\n                  \u003cdiv class=\"aplus-module-wrapper apm-spacing apm-floatnone apm-fixed-width\"\u003e\n    \u003cdiv class=\"apm-sidemodule aplus-module-content\"\u003e\n        \u003cdiv class=\"apm-hero-image\"\u003e\n                                                  \u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/e86d94a9-bebb-4592-9f12-5dbe90bd5e1e.__CR0,0,1940,600_PT0_SX970_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/e86d94a9-bebb-4592-9f12-5dbe90bd5e1e.__CR0,0,1940,600_PT0_SX970_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n         \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module module-1 aplus-standard\" cel_widget_id=\"aplus-module-1\" data-csa-c-id=\"jcmd2z-dk8jx4-vofjib-59z6cs\" data-cel-widget=\"aplus-module-1\"\u003e\n                  \u003cdiv class=\"aplus-module-wrapper apm-fixed-width\"\u003e\n    \u003cdiv class=\"apm-spacing apm-wrap\"\u003e\n        \u003cdiv class=\"apm-floatleft apm-wrap\"\u003e\n             \u003cdiv class=\"apm-leftimage\"\u003e\n                                                      \u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-spacing-mini a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/d30f8c73-563a-4f7c-9e1a-be4b5b06abf3.__CR0,1,382,509_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/d30f8c73-563a-4f7c-9e1a-be4b5b06abf3.__CR0,1,382,509_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003cbr\u003e\n                    \u003cp\u003e                          \u003cspan class=\"a-size-small a-color-secondary\"\u003e Smart Beauty blonde hair dye ash hair colour \u003c\/span\u003e \u003c\/p\u003e\n                \u003c\/div\u003e\n              \u003cdiv class=\"apm-rightthirdcol\"\u003e\n                    \u003cdiv class=\"apm-rightthirdcol-inner\"\u003e\n                                                              \u003cimg alt=\"Protects your hair against damage \u0026amp; breakage Rebuilds your hairs natural structure Restores  hairs  \" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-spacing-mini a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/b321fe55-2f5d-4ea9-ac3a-8f1b8e312f0a.__CR0,0,1600,800_PT0_SX350_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Protects your hair against damage \u0026amp; breakage Rebuilds your hairs natural structure Restores  hairs  \" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/b321fe55-2f5d-4ea9-ac3a-8f1b8e312f0a.__CR0,0,1600,800_PT0_SX350_V1___.jpg\"\u003e\u003c\/noscript\u003e                                         \u003ch5 class=\"a-color-secondary\"\u003e Top tips on making your color last longer \u003c\/h5\u003e                                   \u003cdiv class=\"a-box a-spacing-small a-color-alternate-background apm-listbox\"\u003e\u003cdiv class=\"a-box-inner\"\u003e                             \u003cul class=\"a-unordered-list a-vertical\"\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e After coloring, wait for a full 72 hrs before shampooing \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e Use sulfate-free shampoo and conditioner \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e Turn down water temperature when shampooing \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e Refresh the color with Smart Beauty pure purple \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e \u003c\/div\u003e\u003c\/div\u003e  \u003c\/div\u003e\n                \u003c\/div\u003e\n             \u003cdiv class=\"apm-centerthirdcol apm-wrap\"\u003e\n                                                       \u003ch3 class=\"a-spacing-mini\"\u003e Smart Beauty Permanent Blonde Ash Hair Dye \u003c\/h3\u003e                                         \u003ch4 class=\"a-spacing-mini a-color-secondary a-text-italic\"\u003e With added plex anti-breakage technology \u003c\/h4\u003e                                    \u003cp class=\"a-spacing-base\"\u003e Smart Plex, described as ‘the single most important development in hair color'. Plex actually nourishes and rebuilds the micro-bond fibre structure of the hair making it healthier and stronger. \u003c\/p\u003e     \u003cp class=\"a-spacing-base\"\u003e \u003cspan class=\"a-text-bold\"\u003eProtects\u003c\/span\u003e your hair against damage \u0026amp; breakage \u003c\/p\u003e     \u003cp class=\"a-spacing-base\"\u003e \u003cspan class=\"a-text-bold\"\u003eRebuilds\u003c\/span\u003e your hairs natural structure \u003c\/p\u003e     \u003cp class=\"a-spacing-base\"\u003e \u003cspan class=\"a-text-bold\"\u003eRestores\u003c\/span\u003e your hairs strength, suppleness \u0026amp; volume \u003c\/p\u003e     \u003cdiv class=\"amp-centerthirdcol-listbox\"\u003e\n                        \u003cdiv class=\"a-box a-spacing-small a-color-alternate-background apm-listbox amp-centerthirdcol-listbox\"\u003e\u003cdiv class=\"a-box-inner\"\u003e                             \u003cul class=\"a-unordered-list a-vertical\"\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e 100% vegan, cruelty-free formulation \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e Perfect for: Achieving natural looking ash blonde hair \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e Free from: Mineral oils, Parabens, PEG \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e If your hair is thick or long, two packs may be required. \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e Blends\/Cover grey \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e \u003c\/div\u003e\u003c\/div\u003e \u003c\/div\u003e\n                 \u003c\/div\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module module-4 aplus-standard\" cel_widget_id=\"aplus-module-4\" data-csa-c-id=\"i029mt-uc34k4-g4nrqf-iirklp\" data-cel-widget=\"aplus-module-4\"\u003e\n                  \u003cdiv class=\"aplus-module-wrapper apm-fixed-width apm-spacing\"\u003e\n                                           \u003ch3 class=\"a-spacing-small\"\u003e How to color your hair with Smart Beauty Blonde Ash Hair Dye \u003c\/h3\u003e    \u003cdiv class=\"apm-flex\"\u003e\n        \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n            \u003cp class=\"apm-text-center\"\u003e\n                                                      \u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/6d667ebe-aa0e-42ad-ad5c-17e956ef138f.__CR0,0,1024,1024_PT0_SX220_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/6d667ebe-aa0e-42ad-ad5c-17e956ef138f.__CR0,0,1024,1024_PT0_SX220_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/p\u003e\n                                                   \u003ch4 class=\"a-spacing-mini\"\u003e Pack contents \u003c\/h4\u003e                                    \u003cp class=\"a-size-small\"\u003e 1 x Tube of color cream \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e 1 x Bottle of developer cream \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e 1 x Pair of protective gloves \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e 1 x Instruction leaflet \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e \u003cspan class=\"a-text-bold\"\u003eGetting Started\u003c\/span\u003e \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Start with dry, unwashed hair \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Cover your clothing with old towel\/cape \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Wear protective gloves provided \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Keep your clock nearby to check development time \u003c\/p\u003e    \u003c\/div\u003e\n        \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n            \u003cp class=\"apm-text-center\"\u003e\n                                                      \u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/90008da1-853b-4656-8950-e8ec04a39584.__CR0,0,1038,1038_PT0_SX220_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/90008da1-853b-4656-8950-e8ec04a39584.__CR0,0,1038,1038_PT0_SX220_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/p\u003e\n                                                   \u003ch4 class=\"a-spacing-mini\"\u003e How to mix the hair dye \u003c\/h4\u003e                                    \u003cp class=\"a-size-small\"\u003e • Unscrew the cap of the developer cream bottle \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Unscrew the cap of the tube of color cream and pierce the tube with the reverse of the cap \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Squeeze the entire contents of the tube into the developer cream bottle, carefully \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Replace with nozzle and shake vigorously until both creams are thoroughly blended into a smooth, creamy consistency \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Remove the tip of the application nozzle and immediately start the application \u003c\/p\u003e    \u003c\/div\u003e\n        \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n            \u003cp class=\"apm-text-center\"\u003e\n                                                      \u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/a7e200ca-dc6c-48d3-b454-ef799c226ac1.__CR0,0,1038,1038_PT0_SX220_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/a7e200ca-dc6c-48d3-b454-ef799c226ac1.__CR0,0,1038,1038_PT0_SX220_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/p\u003e\n                                                   \u003ch4 class=\"a-spacing-mini\"\u003e How to apply the hair dye \u003c\/h4\u003e                                    \u003cp class=\"a-size-small\"\u003e • Start applying the mix at the roots. Use the application nozzle tip to work through hair to separate the hair section by section. \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Spread and apply the remaining product all over, making sure the hair is completely saturated and leave to develop for a total of 45 minutes \u003c\/p\u003e    \u003c\/div\u003e\n        \u003cdiv class=\"apm-flex-item-fourth-width\"\u003e\n            \u003cp class=\"apm-text-center\"\u003e\n                                                      \u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/2780679b-70cf-47bf-9b69-a4036b171c73.__CR0,0,1024,1024_PT0_SX220_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/2780679b-70cf-47bf-9b69-a4036b171c73.__CR0,0,1024,1024_PT0_SX220_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/p\u003e\n                                                   \u003ch4 class=\"a-spacing-mini\"\u003e Enjoy your permanent Ash Blonde hair color \u003c\/h4\u003e                                    \u003cp class=\"a-size-small\"\u003e • Wearing gloves, work hair into a lather \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Rinse thoroughly with warm water, until water runs clear \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Wash with colour safe shampoo \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Towel dry, and style as desired \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • Smart Blonde+plex already contain conditioning treatment, so you do not need to use additional conditioner \u003c\/p\u003e     \u003cp class=\"a-size-small\"\u003e • For color longevity, we recommend using a color protect serum \u003c\/p\u003e    \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module module-1 aplus-standard\" cel_widget_id=\"aplus-module-1\" data-csa-c-id=\"5sc8i-vpnrfj-djvfe-8to2q\" data-cel-widget=\"aplus-module-1\"\u003e\n                  \u003cdiv class=\"aplus-module-wrapper apm-fixed-width\"\u003e\n    \u003cdiv class=\"apm-spacing apm-wrap\"\u003e\n        \u003cdiv class=\"apm-floatleft apm-wrap\"\u003e\n             \u003cdiv class=\"apm-leftimage\"\u003e\n                                                      \u003cimg alt=\"permanent hair dye not tested on animals cruelty free suitable for vegan made in the EU\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-spacing-mini a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/77928f89-3f8a-45d9-842b-ef78a1e78c18.__CR0,0,320,426_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"permanent hair dye not tested on animals cruelty free suitable for vegan made in the EU\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/77928f89-3f8a-45d9-842b-ef78a1e78c18.__CR0,0,320,426_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003cbr\u003e\n                    \u003cp\u003e                          \u003cspan class=\"a-size-small a-color-secondary\"\u003e We take responsibility for our impact on society and the planet \u003c\/span\u003e \u003c\/p\u003e\n                \u003c\/div\u003e\n              \u003cdiv class=\"apm-rightthirdcol\"\u003e\n                    \u003cdiv class=\"apm-rightthirdcol-inner\"\u003e\n                                                              \u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-spacing-mini a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/544e27b2-b7d5-459d-8b06-d80d2c2ef0e2.__CR0,0,1082,541_PT0_SX350_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"Smart Beauty blonde hair dye platinum hair colour ash cream honey permanent Plex\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/544e27b2-b7d5-459d-8b06-d80d2c2ef0e2.__CR0,0,1082,541_PT0_SX350_V1___.jpg\"\u003e\u003c\/noscript\u003e                                         \u003ch5 class=\"a-color-secondary\"\u003e Colour results \u003c\/h5\u003e                                \u003cp class=\"a-spacing-small a-size-small a-color-secondary\"\u003e The above swatches are for guidance only. Please complete a hair strand test before full application. \u003c\/p\u003e     \u003cp class=\"a-spacing-small a-size-small a-color-secondary\"\u003e The colour result is permanent and the longevity can be influenced by many factors such as natural hair colour, previous treatments, condition, porosity, length and thickness of hair. The colour will fade with routine shampooing. \u003c\/p\u003e     \u003cdiv class=\"a-box a-spacing-small a-color-alternate-background apm-listbox\"\u003e\u003cdiv class=\"a-box-inner\"\u003e                             \u003cul class=\"a-unordered-list a-vertical\"\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e IMPORTANT: Follow the safety instructions. An allergy alert test must be done 48 hours before use. \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e \u003c\/div\u003e\u003c\/div\u003e  \u003c\/div\u003e\n                \u003c\/div\u003e\n             \u003cdiv class=\"apm-centerthirdcol apm-wrap\"\u003e\n                                                       \u003ch3 class=\"a-spacing-mini\"\u003e Guidance for color intensity \u003c\/h3\u003e                                         \u003ch4 class=\"a-spacing-mini a-color-secondary a-text-italic\"\u003e Always read and follow the full instructions inside the pack \u003c\/h4\u003e                                    \u003cp class=\"a-spacing-base\"\u003e \u003cspan class=\"a-text-bold\"\u003eColor Development time; IMPORTANT:\u003c\/span\u003e The development time starts from when you mix the product. Work quickly and apply evenly to the hair as per instructions. If you leave the product on your hair for longer than the development time, the colour will be diluted and you risk damaging your hair. \u003c\/p\u003e     \u003cdiv class=\"amp-centerthirdcol-listbox\"\u003e\n                        \u003cdiv class=\"a-box a-spacing-small a-color-alternate-background apm-listbox amp-centerthirdcol-listbox\"\u003e\u003cdiv class=\"a-box-inner\"\u003e                             \u003cul class=\"a-unordered-list a-vertical\"\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e If your hair is thick or long, two packs may be required. \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e   \u003cli\u003e\u003cspan class=\"a-list-item\"\u003e \u003cspan class=\"a-size-base\"\u003e 100% vegan, cruelty-free formulation \u003c\/span\u003e \u003c\/span\u003e\u003c\/li\u003e  \u003c\/ul\u003e \u003c\/div\u003e\u003c\/div\u003e \u003c\/div\u003e\n                 \u003c\/div\u003e\n        \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n\n         \u003cdiv class=\"celwidget aplus-module module-2 aplus-standard\" cel_widget_id=\"aplus-module-2\" data-csa-c-id=\"fzt47b-r02egb-tz5tkd-7ttz3z\" data-cel-widget=\"aplus-module-2\"\u003e\n                  \u003cdiv class=\"aplus-module-wrapper apm-floatnone apm-fixed-width\"\u003e\n    \u003cdiv class=\"apm-sidemodule apm-spacing\"\u003e\n        \u003cdiv class=\"apm-sidemodule-imageleft\"\u003e\n                                                  \u003cimg alt=\"smart beauty best hair dye creative hair coloring\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/G\/01\/x-locale\/common\/grey-pixel.gif\" class=\"a-lazy-loaded\" data-src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/e7a4deb4-7b54-48f0-bcef-7e2809c6255b.__CR0,0,400,400_PT0_SX300_V1___.jpg\"\u003e\u003cnoscript\u003e\u003cimg alt=\"smart beauty best hair dye creative hair coloring\" src=\"https:\/\/m.media-amazon.com\/images\/S\/aplus-media\/sc\/e7a4deb4-7b54-48f0-bcef-7e2809c6255b.__CR0,0,400,400_PT0_SX300_V1___.jpg\"\u003e\u003c\/noscript\u003e  \u003c\/div\u003e\n\n        \u003cdiv class=\"apm-sidemodule-textright\"\u003e\n                                                   \u003ch3 class=\"a-spacing-mini\"\u003e Smart Beauty Creative Hair Coloring...Made Easy \u003c\/h3\u003e                                      \u003cp\u003e \u003cspan class=\"a-text-bold\"\u003eOur mission\u003c\/span\u003e is to be cruelty-free, vegan and source locally. We develop the best formulations which are easy and safe to use. Our products are made in the EU and UK \u003c\/p\u003e     \u003cp\u003e We’ve been making hair colour for over 15 years, and we’re exceptionally proud of them. We try to do business the right way; \u003cspan class=\"a-text-bold\"\u003ewe take responsibility for our impact on society and the planet.\u003c\/span\u003e \u003c\/p\u003e    \u003c\/div\u003e\n    \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"clear:both\"\u003e\u003c\/div\u003e\n    \u003c\/div\u003e\n\n        \u003c\/div\u003e","brand":"Giftexx","offers":[{"title":"Default Title","offer_id":45137161420976,"sku":null,"price":40.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/6901\/7520\/files\/81Ku2RtYrrL._SL1500.jpg?v=1780371513","url":"https:\/\/giftexx.com\/products\/ash-blonde-hair-dye-permanent-cool-ash-color-with-plex-conditioner-vegan-cruelty-free-hair-care","provider":"Giftexx","version":"1.0","type":"link"}